Re-Action Man

As you all probably know, I love a bit of reactive Social advertising.  It humanises and personalises brands in a real-time (and often humourous) way that is nearly impossible to…

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In store tech to save a sec

The land of retail is changing.  And I don’t just mean from an in-store environment to a digital one, as the Christmas crowds still prove that malls are definitely not…

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Skintelligence

We’re all familiar with the rise and rise of biometric wearables, and devices such as Samsung Gear and Fit Bits are now everyday additions to peoples’ accessory ranges.  We’re also…

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Serving What's Trending Kraft Heinz

Serving what’s trending

This US case study caught our attention for 3 reasons: It is an excellent example of what is achievable with programmatic, and we love programmatic here at Starcom (holla to…

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