Print Advertising

The Current State of Print

What once was a key media channel accounting for 16% of overall advertising spend in 2009, print is fast becoming a medium used for niche opportunities alongside the traditional retail…

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Read and Shop Away

Finally a truly smart take on the online magazine has landed in New Zealand in the form of B. magazine.  A bi-monthly lifestyle publication available on iPad, Android Tablet and…

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Bauer Launch Cleo Online

This month Bauer re-launched Cleo online, taking back ownership of their masthead from MSN. We have talked before about magazines needing to embrace their digital future and because it is…

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30 Days Goes Out Of Fashion

Bauer Media have canned this year’s 30 Days of Fashion & Beauty – an event that has been on the calendar every September for the last 5 years. The future of 30…

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