- Do your research
- Page titles & meta descriptions
- How mobile friendly is your website
- Do you have a Google My Business
- Create Engaging Content
Do your research – keyword research
Keyword research can take hours, I suggest keeping it a timed activity or you could be there all day.
Here are my tips within tips.
1a. Write a theme/category list according to site structure and content on your website. ie if you own a computer company, themes would be laptops, desktops, tablets, repairs and printers
1b. Once you have your themes, you can expand your keyword set. Two useful tools are https://moz.com/explorer and https://adwords.google.com/intl/en_nz/home/tools/keyword-planner/
1c. Have at least 5 – 20 keywords that you’d like to target in each theme. Ideally these should be a mixture of short and long tail keywords. Short tail and general i.e. Mac laptops, and long tail would be Apple Macbook Pro 13’’. Short tail keywords tend to have higher search volumes and are harder to rank for and longer tail keywords have lower search volumes, these are usually easier to rank for.
Cool, so you have a keyword list! Step one complete; please reward yourself with a tea, coffee or other drink of choice.
Page titles and meta descriptions
Okay, here’s where we get a bit techy. Page title and meta descriptions make a huge difference for your organic ranking. I will explain more below, but you’ll need access to your website (CMS) for these changes.
A picture tells a thousand words so there is an example below.
A page tile appears in google search, in the example the page title is “Seafood Chowder | Seafood recipe | Sealord NZ”. Ideally, you need to write titles for every page on your website, they need to describe the content on that page. At this stage, make sure your keyword list is handy, then you can write your page descriptions based on your keyword list. Hot tip: Make sure you do not go over 65 characters and they are above 30 characters. Page titles will help your site to rank for relevant keywords.
Meta descriptions appear under the URL and in the example, the meta description is “a creamy, comforting bowl of seafood chowder…..” This is where you can tell people more about the content on the page. Hot tip: Make sure you do not go over 156 characters and they are above 70 characters. Meta descriptions give no weighting in terms of rankings, however, they increase Click Through rates.
How mobile friendly is your website?
Ideally, you need to have a mobile friendly website. Mobile search usage overtook desktop usage in the end of 2016 for some industries. Meaning if you do not have a website that can mobile friendly and built in HTML 5, you will not appear as high in mobile searches as you do on desktop. Find out if your website is responsive here.
Do you have a Google My Business?
When people do find your business, you need to make sure people can find out as much information as quickly as possible. You can set these up within 10 minutes and they are free, it’s a win win. To find out more about getting up a Google My Business account here.
Create Engaging Content
One of the easiest traps to be caught in, is setting it up and not updating it. Relevance is a key ranking factor, which affects your organic rank. In order to improve your website ranking you need to make sure the content is up to date. There are many ways you can do this, creating a blog, updating/uploading new pages or having a news section. Either way it is an investment worth your time – even an hour week will have an effect.